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寵物食品行業發展動態及未來趨勢
發布時間:
2023-09-25
自寵物行業2000年進入國內市場以來，迅速風靡全國。隨著人們生活水平的提高，對寵物的需求也不斷上升，國內的寵物愛好者也不斷攀升。
Since the pet industry entered the domestic market in 2000, it quickly became popular nationwide. With the improvement of people's living standards, the demand for pets has also continued to rise, and domestic pet lovers have also continued to rise. Keeping pets is no longer a rare thing, and many young people are willing to be "dog fathers" and "dog mothers", treating their pets as children. Nowadays, these are all very common things. Their doting on pets is no less than the love of parents for their children. Owners are willing to spend on their "treasures", buy the best pet food, wear expensive clothes, go to high-end beauty salons, and so on. It can be seen that people's views on keeping pets have changed. Pets are now members of the family and enjoy the highest treatment.
寵物熱潮引發的消費狂潮，讓創業者看到了無限的商機，伴隨寵物而生的分支行業可以說是層出不窮。“靠寵物賺錢” 和 “靠寵物賺錢” 分別成為兩大創業路徑。養寵物指的是購買、飼養寵物賺錢，而養寵物賺錢指的是利用主人的消費心理花在心愛寵物身上的錢，如寵物食品、寵物用品、寵物玩具等。目前，養寵物在中國各大城市並不少見，寵物數量和寵物經濟也在不斷攀升。據調查統計，目前中國大約有10000萬隻寵物，重點是上海，北京和廣州。上海大約有300000隻寵物。從寵物主人的反饋來看，上海市民平均每月在寵物上的花費在400左右，這也透露出寵物市場的無限前景。
作為寵物行業的首要分支行業，寵物食品的利潤不容小覷。目前，我國寵物食品主要銷往國外，國內市場需求量較小。然而，中國的寵物數量正在逐漸增加，對寵物食品的需求也在增加。因此，寵物食品企業應抓住機遇，為未來的發展打下堅實的基礎。由於寵物行業前景看好，大量人群趨之若鶩，寵物食品行業將麵臨競爭加劇的挑戰。機會總是留給有準備的人，不要等到被淘汰的判決後才感歎工作強度不夠。麵對競爭激烈的市場，要想在寵物行業建立長期的立足點，就必須及時做好準備。隨著人們消費觀念的轉變，寵物食品也要順心而動。在注重美味的同時，業主更關心健康和營養。因此，未來的寵物食品將朝著營養、健康、綠色、環保的方向發展。
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